Rachel Goodman

Partner

Rachel Goodman

Rachel leads our healthcare and life sciences practice. She was Chief Commercial Officer at a medical device startup that she helped scale from launch to $60M in revenue and a successful exit.

Articles by Rachel Goodman

Finance Why Most Market Entry Strategies Fail Aug 2, 2025 Why Most Market Entry Strategies Fail Companies build business cases in conference rooms and launch at scale. The successful entries validate assumptions with real customers first. Finance The Difference Between Strategy and Planning Jun 6, 2025 The Difference Between Strategy and Planning Planning is listing what you'll do. Strategy is deciding what you won't do. If it doesn't force hard trade-offs, it's not strategy.

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