Managing Partner
David Richardson
David founded Northridge in 2018 after twelve years scaling technology and consumer businesses. He was COO at a Series C SaaS company that grew from $18M to $94M ARR before being acquired. He started his career in investment banking.
Articles by David Richardson
M&A
Jun 28, 2025
Revenue Growth Is Not a Strategy
Revenue growth is an outcome, not a plan. Real strategy starts with diagnosing why growth stalled, not adding more salespeople.
M&A
Jun 6, 2025
The Problem With Best Practices
Best practices are context-dependent. What works for a $500M company doesn't work for a $20M company. Copy the thinking, not the tactics.
Jun 28, 2025
Revenue Growth Is Not a Strategy
Revenue growth is an outcome, not a plan. Real strategy starts with diagnosing why growth stalled, not adding more salespeople.
M&A
Jun 6, 2025
The Problem With Best Practices
Best practices are context-dependent. What works for a $500M company doesn't work for a $20M company. Copy the thinking, not the tactics.